Summit Partners using Google Adwords

Makes sense that a firm with a mass outbound calling strategy would be the first (only?) to use (test?) Google Adwords for lead generation / deal sourcing. Here is the landing page that the Google Adwords lead you to.

Conventional wisdom says that this is too high value a service to be advertised for online, but at the lower end of the mid-market, the ads might generate a few leads along the way...

Posted on March 19, 2007 and filed under Finance.