Nothing dramatic here, but part of what will become a steady stream of corporate .tv initiatives over the next 2 years. Disclosure: we own one of the largest portfolios of .tv domains in the world via national.tv so I am obviously cheerleading for the extension right now. Thanks Mark for the tip.
Publishing giant Meredith Corp. has launched its first broadband network, Better.tv.
The online video network takes its content from Meredith's stable of magazines including Better Homes and Gardens, Ladies' Home Journal, More, Family Circle, Parents and Fitness, as well as its TV stations, books, Web sites and live events.
The broadband site, which launched this week, hosts more than 20 "channels" arranged by topic, from food, family and relationships to remodeling, entertainment and fitness. Meredith is selling ad space on Better.tv in tandem with its other interactive properties, especially BHG.com, the Web site for Better Homes & Gardens.
Meredith also has bundled Better.tv into its corporate package that lets advertisers buy space and time across all its properties. So far, its sales push within that corporate package has been â€œminimal,â€ since the sales team hasnâ€™t had anything to show advertisers about Better.tv until now, said Jack Bamberger, Meredithâ€™s senior vice president of corporate sales and marketing.