Grand Theft Auto: IV is one of the most anticipated video games of the year (though that is fairly irrelevant to the point I am about to make). It was released Monday at midnight I think and leaked on Pirate Bay the day before.
Mahalo.com, a human edited search engine run by Jason Calacanis has been all over this since either the release or the leak (not made clear).
Their Games team started playing, streaming live to 600 people who were commenting on what they were doing.
As of Tuesday night, they had completed the whole game and were almost done posting screenshots /instructions /cheat codes for every level of the game.
Now you might not care particularly for video games or cheat codes, but the point is about the rate and pace of "new media". In the old days when I played video games, this type of thing came out in paperback and certainly not 18 hours after the game release and for free!