Posts filed under Online Media

Viacom Lays Out Its Case in the WaPo

Hate to say it YouTube lovers, but Big Media is right on this one. I don't see how the DMCA protects here... From an opinion piece in the Washington Post by Viacom's attorney.

What the DMCA doesn't do is protect YouTube.

YouTube has described itself as the place to go for video. It is far more than the kind of passive Web host or e-mail service the DMCA protects -- it is an entertainment destination. The public at large is not attracted to YouTube's storage facility or technical functionality -- people are attracted to the entertainment value of what's on the site.

And YouTube reaps financial benefits from that attraction through selling the traffic to advertisers. While an e-mail provider is paid to facilitate and manage the exchange of e-mail traffic, and competes in that fashion, YouTube lures consumers and competes by having great content -- a resoundingly substantial part of which it did not create or pay for.

Does YouTube have "knowledge" of copyrighted material on its site? Does it have the "right and ability to control" the content? Yes and yes. If the public knows what's there, then YouTube's management surely does. YouTube's own terms of use give it clear rights, notably the right to take anything down. YouTube actively monitors its content. For example, its managers remove pornography and hate content and, as was recently reported, claim they can detect and remove "spam." Without knowledge and control, how could YouTube create "channels" and "featured videos" sections on its site? YouTube has even offered to find infringing content for copyright owners -- but only if they do a licensing deal first.

Full Washington Post opinion piece here.

Posted on March 26, 2007 and filed under Online Media.

Porn.com

Some statistics on porn.com, a parked page from Name Intelligence.

Here are some details the owner of Porn.com gave to the crowd:

* Averages 26,000 clickthroughs per day to paid ads. * Earns between $2000 to $4000 per day * Averages 50,000 unique visitors per day

I predict this name will be back at Auction soon and the price will have increased. Someone could have stolen a great name for only $7.5 Million today.

That is 18 million unique visitors a year and over $1M per year in revenue (which for a parked page is basically equivalent to profit) without any work whatsoever. Pretty remarkable for an investment that someone made in the mid 1990s of $35 to $70 per year.

Full post here

Posted on March 21, 2007 and filed under Online Media.

Viacom Youtube Complaint

The Viacom YouTube complaint makes for good and unsurprising reading.

Here it is

It looks like they have been paying close atttention to Mark Cuban's blog.

The case law is untested, so who knows where a random court decision will come out, but my reading of the letter and definitely the spirit of the law are with Viacom.

Youtube claims protection under the DMCA as a hosting service which is borderline ridiculous. To qualify they have to not exercise control over the content, not financially benefit from it and take down copyright violations when made aware of them. They only do the latter.

With uploaded content, Youtube: a) asserts a license to redistribute b) redistributes with its logo on it c) sells advertising around the content

I host this website and others at Rackspace which actually is a hosting company. I am pretty sure if they did a, b or c noted above they would lose every legitimate hosting customer they have.

Maybe Google will get lucky or Viacom will fold, but they have enough money that they should stick this one out and not just settle for the better licensing contract that Google will come back with.

And to those like Henry Blodget who think the online video game is over and the media companies should just fold, well, he is being a bit short-sighted.

Internet is the future of video and we are about 24 months into its mass market existence. This is not yet the time to panic and surrender your crown jewels if you are a media company.

Just like Geocities was not the future of home pages, Youtube is likely not the end of the game in this space. Does anyone really believe that 10 years from now, we will be watching video online in anything that resembles the current Youtube?

Viacom-YouTube Complaint

Posted on March 13, 2007 and filed under Online Media.